Design Portfolio

A young Black woman leans against a red hatchback in a rooftop car park at dusk. She wears a denim jacket and wide-leg jeans,

A young blonde woman rests her arms out of the passenger window of a cream-colored vintage car. She wears oversized knitwear

Two young men stand beside a faded green Volkswagen on a quiet country road. One sits on the bonnet.

A young man in a tracksuit stands against a blue sedan under harsh petrol station lighting at night.

Green’s Motors Campaign

This project reimagines my granddad’s old independent car business for today. I wanted to capture the honesty, grit, and pride he built it on, while giving it a fresh visual identity and campaign that speaks to a new generation. The posters use cinematic photography, bold typography, and a vintage-inspired logo to tell one simple truth: cars aren’t just transport — they’re identity.

The Local Loaf

This logo and poster design for 'The Local Loaf' bakery is a conceptual project created to demonstrate branding and visual communication skills. While the bakery itself is fictional, the design aims to evoke the warmth and authenticity of a local artisan bakery. The logo features a simple, hand-drawn loaf of bread, symbolising freshly baked goods, and the name 'The Local Loaf' emphasises community and local sourcing. This project showcases the ability to develop a cohesive visual identity, from logo design to poster layout, using typography, imagery, and colour to create a compelling brand narrative.

concept design; Bakery poster with bread basket, "Freshly Baked" text, loaf background, and address.

'Unseen, Unheard'

This poster design concept titled 'Unseen, Unheard' is a fictional project created to showcase branding and visual communication skills. The design explores the theme of digital accessibility by using a vintage television set with static as a visual metaphor for the barriers faced by individuals with disabilities in accessing digital content. The poster aims to raise awareness about the importance of inclusive design and encourage the creation of accessible digital experiences for all.

Blue-toned event poster with 'RUN. ROAM. REPEAT.' text, date, location, and social media handle.

Run & Roam Club

Run & Roam Club is a concept for a running club that encourages exploration and community. It embraces the spirit of adventure, inviting runners of all levels to discover new routes and connect with fellow enthusiasts. The brand emphasizes a modern and inclusive approach to running, fostering a welcoming environment where members can challenge themselves, experience the joy of movement, and forge lasting bonds. With a focus on both fitness and exploration, Run & Roam Club aims to be more than just a running group—it's a community of like-minded individuals who share a passion for running, roaming, and discovering.